The Keep Up Agency logo was developed with the aim of representing the strategic stages of the agency's services. The symbol is made up of three arrows that form a figure similar to a target, symbolizing the setting of goals and obtaining results. Each arrow represents a key element: strategies, tactics and objectives, culminating in a central target that illustrates the focus on results and success. The sans-serif typography chosen for the logo complements the symbol, ensuring a timeless and balanced appearance. The construction of the logo follows a consistent grid of diagonal lines, providing movement and visual agility. The arrangement of these lines and their spacing establish a visual balance that conveys the agency’s precision and efficiency. Furthermore, versions of the logo were created that include a safety margin and clear space between the symbol and the typography, ensuring good readability and easy identification in different sizes and arrangements of the elements, also guaranteeing dynamicity to the logo.