Secondhand Club Classy
Secondhand Club Classy
Client
Secondhand Club Classy
Year
2025
Location
Switzerland
Secondhand Club Classy is a luxury community for secondhand fashion, based in Berlin. Focusing on authentic designer bags and pieces, the brand was born from the desire to transform the consumption of luxury fashion into something more conscious, sophisticated and accessible. Through live broadcasts on Instagram, Club Classy presents a precisely curated collection, a selection of elegant pieces with a story. Much more than an e-commerce, Secondhand Club Classy is a digital meeting point. It is where fashion, sustainability and community intersect. Its audience is mainly made up of connected women, who see fashion as a channel for expression and belonging. They seek unique pieces, with identity and purpose, in a welcoming and aspirational environment.
Secondhand Club Classy is a luxury community for secondhand fashion, based in Berlin. Focusing on authentic designer bags and pieces, the brand was born from the desire to transform the consumption of luxury fashion into something more conscious, sophisticated and accessible. Through live broadcasts on Instagram, Club Classy presents a precisely curated collection, a selection of elegant pieces with a story. Much more than an e-commerce, Secondhand Club Classy is a digital meeting point. It is where fashion, sustainability and community intersect. Its audience is mainly made up of connected women, who see fashion as a channel for expression and belonging. They seek unique pieces, with identity and purpose, in a welcoming and aspirational environment.
Concept
Concept
Secondhand Club Classy's visual identity is based on the concept of transforming the past into the future with elegance. Each piece has a trajectory and, as it changes hands, gains new meanings. This idea of circularity and reinvention translates into a minimalist and refined identity, where tradition and modernity complement each other.
Secondhand Club Classy's visual identity is based on the concept of transforming the past into the future with elegance. Each piece has a trajectory and, as it changes hands, gains new meanings. This idea of circularity and reinvention translates into a minimalist and refined identity, where tradition and modernity complement each other.
Logo
Logo
The brand conveys quiet luxury: luxury that doesn’t need to shout to be noticed. The logo captures the visual codes of great maisons, with a serif typography set in small caps, which conveys authority and softness. The SC monogram, intertwined in the shape of a seal, acts as the curator’s signature, evoking exclusivity and belonging.
The brand conveys quiet luxury: luxury that doesn’t need to shout to be noticed. The logo captures the visual codes of great maisons, with a serif typography set in small caps, which conveys authority and softness. The SC monogram, intertwined in the shape of a seal, acts as the curator’s signature, evoking exclusivity and belonging.
Visual Identity
Visual Identity
The color palette features tones such as wine red, brown, beige and off-white, combined with black and white, to create a universe that balances heritage and sophistication. These colors are reminiscent of the world of fashion publishing and reinforce the timeless and elegant character of Club Classy. The visual system also features an exclusive pattern inspired by stamps and fine fabrics, as well as applications designed for labels, packaging and certificates of authenticity. The chosen typography blends tradition and modernity: IvyPresto Display, with its striking presence for titles, and Elza Grotesk, neutral and legible for running texts. Together, they ensure rhythm and visual coherence at all points of contact.
The color palette features tones such as wine red, brown, beige and off-white, combined with black and white, to create a universe that balances heritage and sophistication. These colors are reminiscent of the world of fashion publishing and reinforce the timeless and elegant character of Club Classy. The visual system also features an exclusive pattern inspired by stamps and fine fabrics, as well as applications designed for labels, packaging and certificates of authenticity. The chosen typography blends tradition and modernity: IvyPresto Display, with its striking presence for titles, and Elza Grotesk, neutral and legible for running texts. Together, they ensure rhythm and visual coherence at all points of contact.
Credits
Credits
Creative Direction and Design: Matheus Ferreira Design: Hellen Miranda
( EXPLORE OUR WORK )
See More Projects…
matheusferreira.co
We specialize in strategically designed brands, visual identities, and packaging.
MATHEUS FERREIRA & CO
MATHEUS FERREIRA & CO • ALL RIGHTS RESERVED
© 2026
Secondhand Club Classy
Secondhand Club Classy
Client
Secondhand Club Classy
Year
2025
Location
Switzerland
Secondhand Club Classy is a luxury community for secondhand fashion, based in Berlin. Focusing on authentic designer bags and pieces, the brand was born from the desire to transform the consumption of luxury fashion into something more conscious, sophisticated and accessible. Through live broadcasts on Instagram, Club Classy presents a precisely curated collection, a selection of elegant pieces with a story. Much more than an e-commerce, Secondhand Club Classy is a digital meeting point. It is where fashion, sustainability and community intersect. Its audience is mainly made up of connected women, who see fashion as a channel for expression and belonging. They seek unique pieces, with identity and purpose, in a welcoming and aspirational environment.
Secondhand Club Classy is a luxury community for secondhand fashion, based in Berlin. Focusing on authentic designer bags and pieces, the brand was born from the desire to transform the consumption of luxury fashion into something more conscious, sophisticated and accessible. Through live broadcasts on Instagram, Club Classy presents a precisely curated collection, a selection of elegant pieces with a story. Much more than an e-commerce, Secondhand Club Classy is a digital meeting point. It is where fashion, sustainability and community intersect. Its audience is mainly made up of connected women, who see fashion as a channel for expression and belonging. They seek unique pieces, with identity and purpose, in a welcoming and aspirational environment.
Concept
Concept
Secondhand Club Classy's visual identity is based on the concept of transforming the past into the future with elegance. Each piece has a trajectory and, as it changes hands, gains new meanings. This idea of circularity and reinvention translates into a minimalist and refined identity, where tradition and modernity complement each other.
Secondhand Club Classy's visual identity is based on the concept of transforming the past into the future with elegance. Each piece has a trajectory and, as it changes hands, gains new meanings. This idea of circularity and reinvention translates into a minimalist and refined identity, where tradition and modernity complement each other.
Logo
Logo
The brand conveys quiet luxury: luxury that doesn’t need to shout to be noticed. The logo captures the visual codes of great maisons, with a serif typography set in small caps, which conveys authority and softness. The SC monogram, intertwined in the shape of a seal, acts as the curator’s signature, evoking exclusivity and belonging.
The brand conveys quiet luxury: luxury that doesn’t need to shout to be noticed. The logo captures the visual codes of great maisons, with a serif typography set in small caps, which conveys authority and softness. The SC monogram, intertwined in the shape of a seal, acts as the curator’s signature, evoking exclusivity and belonging.
Visual Identity
Visual Identity
The color palette features tones such as wine red, brown, beige and off-white, combined with black and white, to create a universe that balances heritage and sophistication. These colors are reminiscent of the world of fashion publishing and reinforce the timeless and elegant character of Club Classy. The visual system also features an exclusive pattern inspired by stamps and fine fabrics, as well as applications designed for labels, packaging and certificates of authenticity. The chosen typography blends tradition and modernity: IvyPresto Display, with its striking presence for titles, and Elza Grotesk, neutral and legible for running texts. Together, they ensure rhythm and visual coherence at all points of contact.
The color palette features tones such as wine red, brown, beige and off-white, combined with black and white, to create a universe that balances heritage and sophistication. These colors are reminiscent of the world of fashion publishing and reinforce the timeless and elegant character of Club Classy. The visual system also features an exclusive pattern inspired by stamps and fine fabrics, as well as applications designed for labels, packaging and certificates of authenticity. The chosen typography blends tradition and modernity: IvyPresto Display, with its striking presence for titles, and Elza Grotesk, neutral and legible for running texts. Together, they ensure rhythm and visual coherence at all points of contact.
Credits
Credits
Creative Direction and Design: Matheus Ferreira Design: Hellen Miranda
( EXPLORE OUR WORK )
See More Projects…
matheusferreira.co
We specialize in strategically designed brands, visual identities, and packaging.
MATHEUS FERREIRA & CO
ALL RIGHTS RESERVED
© 2026