SMASHA
SMASHA
Client
SMASHA
Year
2025
Location
Brazil
SMASHA is a burger joint born from the pressure and heat of the griddle, focusing on the smash burger in its most authentic form. Clean ingredients, precise preparation, and intense flavor guide every decision, transforming simplicity into identity. With a contemporary approach, the brand understands the smash burger as both a process and a language. The pressing, the crispiness, and the melt define not only the product but also how SMASHA expresses itself, creating a direct, memorable, and well-executed experience.
SMASHA is a burger joint born from the pressure and heat of the griddle, focusing on the smash burger in its most authentic form. Clean ingredients, precise preparation, and intense flavor guide every decision, transforming simplicity into identity. With a contemporary approach, the brand understands the smash burger as both a process and a language. The pressing, the crispiness, and the melt define not only the product but also how SMASHA expresses itself, creating a direct, memorable, and well-executed experience.
Concept
Concept
The concept behind SMASHA's visual identity stems from the pressure, heat, and precise timing of the griddle. The smash burger is understood as a process and a gesture, where pressing transforms raw material into texture, crispness, and flavor. This logic guides the entire visual construction, translating strength, precision, and intensity in a direct and conscious way. Controlled curves and well-defined contrasts build a visual system that evokes pressing, melting, and the reaction of food to fire. The identity unfolds in a minimal and contemporary way, balancing rigor and boldness, and creating a striking, flexible visual language aligned with the brand's honest and original essence.
The concept behind SMASHA's visual identity stems from the pressure, heat, and precise timing of the griddle. The smash burger is understood as a process and a gesture, where pressing transforms raw material into texture, crispness, and flavor. This logic guides the entire visual construction, translating strength, precision, and intensity in a direct and conscious way. Controlled curves and well-defined contrasts build a visual system that evokes pressing, melting, and the reaction of food to fire. The identity unfolds in a minimal and contemporary way, balancing rigor and boldness, and creating a striking, flexible visual language aligned with the brand's honest and original essence.
Logo
Logo
The SMASHA logo was custom-designed based on the central gesture of the smash burger. Its compact shapes, smooth curves, and precise intersections evoke the pressing of the meat on the griddle, visually translating texture, melt, and intensity. The typographic construction balances strength and control; dense, well-defined letters coexist with soft curves that allude to the juiciness and heat of the cooking process. The result is a direct, striking, and contemporary logo that communicates flavor and precision.
The SMASHA logo was custom-designed based on the central gesture of the smash burger. Its compact shapes, smooth curves, and precise intersections evoke the pressing of the meat on the griddle, visually translating texture, melt, and intensity. The typographic construction balances strength and control; dense, well-defined letters coexist with soft curves that allude to the juiciness and heat of the cooking process. The result is a direct, striking, and contemporary logo that communicates flavor and precision.
Visual Identity
Visual Identity
The color palette combines a warm off-white, reminiscent of bread and the neutral base of the experience, with deep, muted tones that evoke fire, grilled meat, and crispness, balanced by vibrant accent colors used intentionally. This contrast creates a contemporary, striking, and flexible identity, capable of being minimal and silent or expressive and bold, depending on the context. The graphic elements emerge from the typography itself and the gesture of pressing, unfolding into simple graphics, direct illustrations, and modular compositions. Applied to packaging, signage, and communication, they ensure consistency and personality to the visual system. As a whole, the SMASHA identity expresses a brand that understands smash as both a technique and a language.
The color palette combines a warm off-white, reminiscent of bread and the neutral base of the experience, with deep, muted tones that evoke fire, grilled meat, and crispness, balanced by vibrant accent colors used intentionally. This contrast creates a contemporary, striking, and flexible identity, capable of being minimal and silent or expressive and bold, depending on the context. The graphic elements emerge from the typography itself and the gesture of pressing, unfolding into simple graphics, direct illustrations, and modular compositions. Applied to packaging, signage, and communication, they ensure consistency and personality to the visual system. As a whole, the SMASHA identity expresses a brand that understands smash as both a technique and a language.
Credits
Credits
Creative Direction and Design: Matheus Ferreira Ilustrations: Bárbara Satler
( EXPLORE OUR WORK )
See More Projects…
matheusferreira.co
We specialize in strategically designed brands, visual identities, and packaging.
MATHEUS FERREIRA & CO
MATHEUS FERREIRA & CO • ALL RIGHTS RESERVED
© 2026
SMASHA
SMASHA
Client
SMASHA
Year
2025
Location
Brazil
SMASHA is a burger joint born from the pressure and heat of the griddle, focusing on the smash burger in its most authentic form. Clean ingredients, precise preparation, and intense flavor guide every decision, transforming simplicity into identity. With a contemporary approach, the brand understands the smash burger as both a process and a language. The pressing, the crispiness, and the melt define not only the product but also how SMASHA expresses itself, creating a direct, memorable, and well-executed experience.
SMASHA is a burger joint born from the pressure and heat of the griddle, focusing on the smash burger in its most authentic form. Clean ingredients, precise preparation, and intense flavor guide every decision, transforming simplicity into identity. With a contemporary approach, the brand understands the smash burger as both a process and a language. The pressing, the crispiness, and the melt define not only the product but also how SMASHA expresses itself, creating a direct, memorable, and well-executed experience.
Concept
Concept
The concept behind SMASHA's visual identity stems from the pressure, heat, and precise timing of the griddle. The smash burger is understood as a process and a gesture, where pressing transforms raw material into texture, crispness, and flavor. This logic guides the entire visual construction, translating strength, precision, and intensity in a direct and conscious way. Controlled curves and well-defined contrasts build a visual system that evokes pressing, melting, and the reaction of food to fire. The identity unfolds in a minimal and contemporary way, balancing rigor and boldness, and creating a striking, flexible visual language aligned with the brand's honest and original essence.
The concept behind SMASHA's visual identity stems from the pressure, heat, and precise timing of the griddle. The smash burger is understood as a process and a gesture, where pressing transforms raw material into texture, crispness, and flavor. This logic guides the entire visual construction, translating strength, precision, and intensity in a direct and conscious way. Controlled curves and well-defined contrasts build a visual system that evokes pressing, melting, and the reaction of food to fire. The identity unfolds in a minimal and contemporary way, balancing rigor and boldness, and creating a striking, flexible visual language aligned with the brand's honest and original essence.
Logo
Logo
The SMASHA logo was custom-designed based on the central gesture of the smash burger. Its compact shapes, smooth curves, and precise intersections evoke the pressing of the meat on the griddle, visually translating texture, melt, and intensity. The typographic construction balances strength and control; dense, well-defined letters coexist with soft curves that allude to the juiciness and heat of the cooking process. The result is a direct, striking, and contemporary logo that communicates flavor and precision.
The SMASHA logo was custom-designed based on the central gesture of the smash burger. Its compact shapes, smooth curves, and precise intersections evoke the pressing of the meat on the griddle, visually translating texture, melt, and intensity. The typographic construction balances strength and control; dense, well-defined letters coexist with soft curves that allude to the juiciness and heat of the cooking process. The result is a direct, striking, and contemporary logo that communicates flavor and precision.
Visual Identity
Visual Identity
The color palette combines a warm off-white, reminiscent of bread and the neutral base of the experience, with deep, muted tones that evoke fire, grilled meat, and crispness, balanced by vibrant accent colors used intentionally. This contrast creates a contemporary, striking, and flexible identity, capable of being minimal and silent or expressive and bold, depending on the context. The graphic elements emerge from the typography itself and the gesture of pressing, unfolding into simple graphics, direct illustrations, and modular compositions. Applied to packaging, signage, and communication, they ensure consistency and personality to the visual system. As a whole, the SMASHA identity expresses a brand that understands smash as both a technique and a language.
The color palette combines a warm off-white, reminiscent of bread and the neutral base of the experience, with deep, muted tones that evoke fire, grilled meat, and crispness, balanced by vibrant accent colors used intentionally. This contrast creates a contemporary, striking, and flexible identity, capable of being minimal and silent or expressive and bold, depending on the context. The graphic elements emerge from the typography itself and the gesture of pressing, unfolding into simple graphics, direct illustrations, and modular compositions. Applied to packaging, signage, and communication, they ensure consistency and personality to the visual system. As a whole, the SMASHA identity expresses a brand that understands smash as both a technique and a language.
Credits
Credits
Creative Direction and Design: Matheus Ferreira Ilustrations: Bárbara Satler
( EXPLORE OUR WORK )
See More Projects…
matheusferreira.co
We specialize in strategically designed brands, visual identities, and packaging.
MATHEUS FERREIRA & CO
ALL RIGHTS RESERVED
© 2026